Branding Guidelines

Branding guidelines serve as a comprehensive set of rules, typically presented in a PDF, that define your organization's visual identity. This includes a distinctive logo, a specific color palette, and typography (fonts) that collectively contribute to the easy recognition of your organization or community.

 

If you have your own set of branding guidelines, we strongly encourage you to share them with our team. This will greatly assist in crafting a new website design that aligns seamlessly with your established visual identity.



Important Topics: 


Logo File Recommendations

For best results we highly recommend providing your logo in the following file types. 

  • PNG (Portable Network Graphics)

    • Maintains high quality with a transparent background, making logos look clean on various backgrounds.

  • SVG (Scalable Vector Graphics)

    • Infinitely scalable without losing quality, ensuring a sharp and clear appearance on any device.

  • EPS (Encapsulated PostScript)

    • Preserves vector information for high-quality prints, ideal for resizing in professional printing.

 



Fonts

We use Google Fontsfor free, web-safe fonts. If your brand uses a paid font, please provide the font files for our designers and developers



Colors

Typically, we incorporate your brand's preferred colors, ensuring both accessibility and compatibility with web standards.



Photography

If you have photos for your design, please send them soon. Otherwise, we'll use stock images temporarily. You can update most images in your admin when you get your site, giving you flexibility if you need more time for photography.



What if I do not have branding guidelines?

If you don't have branding guidelines, our survey includes a section for you. Simply click "no," and you'll receive tailored questions to assist in creating concise guidelines for our designers to follow.



Example

example of simple guidelines